Several major advertisers, including Apple Inc., expressed their disapproval by pulling ads from X. Tesla Inc. shareholders also voiced concerns, with some calling for Musk's suspension from his role as CEO. The situation escalated with the revelation of ads from prominent companies appearing alongside pro-Nazi content on X.

Government contracts with Musk's companies, such as Space Exploration Technologies Corp., came under scrutiny, and some organizations, including IBM, the European Commission, and Lions Gate Entertainment Corp., announced their decision to suspend advertising on the platform.

This controversy follows a history of strained relations between Musk and Apple, with the latter pausing advertising when Musk took over X. The recent antisemitic discourse has reignited tensions, prompting Apple to temporarily halt its ads on the platform.

The Anti-Defamation League reported a significant increase in antisemitic content on X, raising concerns about the platform's approach to extremism. Musk, the world's richest person, has been accused of contributing to a decline in ad sales on X by the ADL, which he denies.

The situation has drawn attention to Musk's actions and statements, including past instances where he faced criticism for controversial remarks. Calls for consequences, such as censure or removal, have been made by individuals and organizations, emphasizing the impact of Musk's speech on Tesla's brand and financial standing.

The European Commission cited an alarming rise in disinformation and hate speech as the reason for advising its staff to stop advertising on X. Meanwhile, X claimed to have taken measures against offensive content but acknowledged the need for ongoing efforts to combat antisemitism.

Facebook co-founder Dustin Moskovitz weighed in on the situation, suggesting that X's Chief Technology Officer and owner, Elon Musk, should resign to address the growing concerns about antisemitic content on the platform